Case Study

Case Study: The Next Generation of American Giving: On the contrasting charitable habits of Generation Y, Generation X, Baby Boomers and Matures

Anecdotally and intuitively nonprofit professionals know that changing demographics and technology are driving a shift in charitable engagement. Questions abound;

While much has been written about the differences between the generations, there has yet to be an in-depth study on the charitable giving habits, preferences and differences for Gen Y, Gen X, Boomers and Matures. Until now.

Edge Research, Convio, and Sea Change Strategies collaborated on of a first-of-its-kind national research study into the charitable giving behaviors and attitudes across Gen Y, Gen X, Boomers and Matures. Some of the key findings will change the way nonprofit’s approach the art and science of fundraising.