The following case studies provide examples of how our custom-based approach to marketing research translates into real results for our clients.
Edge Research and Convio collaborated on a study examining the integrated multi-channel marketing practices of non-profit organizations. The study explores the key success factors for organizations already on their integrated multi-channel journey and identifies how they compare to their peers, and where to focus next to improve success. This is a follow-up to the 2010 “The Next Generation of American Giving” project, which captured the multi-channel habits of four generations of American donors. After working closely on The Next Generation research, the firms were very interested to see how nonprofits were responding to the multi-channel demands of their supporters.
Edge Research, Convio, and Sea Change Strategies collaborated on of a first-of-its-kind national research study into the charitable giving behaviors and attitudes across Gen Y, Gen X, Boomers and Matures. Some of the key findings will change the way nonprofit’s approach the art and science of fundraising.
Edge Research, Convio and Sea Change Strategies recently released the results of a national survey of US charitable donors conducted one week after the earthquake in Haiti, and during intense fundraising efforts for emergency relief. The data indicates that mobile philanthropy, while not universally accepted, is gaining traction with younger generations, and that the text-to-gift efforts around Haiti could be the tipping point for greater adoption. The mobile philanthropy results are part of a larger study that will soon be released on the contrasting charitable habits of Gen Y, Gen X, Baby Boomers and Matures -- to provide the non-profit sector with insights on cultivating the next generation of American donors.
An Organization in Flux; A large, complicated health care association with both for-profit and non-profit arms was going through major changes:
Venturing Into New Territory; An established Internet domain name company was expanding into new terrain: the shared web hosting marketplace. This presented both opportunities and challenges:
Insiders at a leading global IT company were troubled and confused -their most loyal customers continuously praised their education and certification program, but enrollment was down. The disconnect was the result of a phenomenon that plagues many organizations -reliance on anecdotal evidence from those who have “drunk the Kool-Aid,”rather than real data from the field.
An in-depth survey and study by Convio, Sea Change Strategies and Edge Research