NEWS
December, 2020
How will the Pandemic play a role in shaping the lives of Gen Z and Millennials? Edge Research recently joined Georgetown University’s Business for Impact AgingWell Hub in examining the Pandemic’s impact on young adults — from their personal outlook, delay of major life milestones, and the financial impact.
Edge Research designed and fielded the survey among 2,200 adult Gen Z (age 18-23) and Millennials (age 24-39) in July 2020. The survey uncovers and explores college students’ FOMO, fear of missing out, as their campus experiences are curtailed; Millennial parents feeling the strain more than their childless counterparts; and a disproportionate financial impact being felt by young women. How will these events be formative in shaping the collective attitudes and values of today’s young adults, and set them on their financial and career trajectories, as they come of age during the Pandemic? Read the full report:
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October, 2020
What is the ideal relationship between brand and strategic plan? How can taking an integrated approach make your organization more efficient, more effective, and more resilient following the COVID pandemic?
Springboard Partners and Edge Research work with nonprofits on their brands and strategic plans all the time – Springboard from a facilitation and development perspective, and Edge from a market research perspective. We surveyed more than 300 nonprofit leaders during June and July 2020 to assess their strengths and struggles. Despite investing massive amounts of time and effort, more than 70% are not confident that they have a clear, well-defined brand or a timely, relevant strategic plan. Many nonprofits in the field are missing a critical opportunity to use their core identity to create a stronger strategic plan, and ultimately, more impact on the issues they care about. Download the report to find out more about what we learned and what it means for your organization.
October, 2020
Edge Research, in partnership with The Goodman Center and several other leading nonprofits, is proud to announce the release of a new report, “Unmuted: What works, what doesn’t, and how we can all do better when working together online.”
Based on a survey of 4,405 people at nonprofits and foundations, colleges and universities, and government agencies, “Unmuted” examines the explosion of videoconferencing triggered by the pandemic and addresses the question: What’s really happening when working together face-to-face means screen-to-screen?
September, 2020
Results from a recent multi-phase Edge Research survey for the Afterschool Alliance highlight how afterschool programs have met urgent student and community needs during the COVID-19 pandemic. However, many afterschool and summer program providers feel they lack resources and clarity to plan for the future, and this inability to properly plan is only growing as the pandemic continues with no clear end in sight.
Wave 1 research explored the many challenges providers were facing in the spring, while also expressing optimism for the future. Wave 2 summer research among providers and parents suggests unequal access to quality aftershool programs where children with the most need face the greatest barriers to access. Parents see great value in afterschool and summer programs and believe they should receive more public funding.
Read More About Wave 1 Read More About Wave 2February, 2019
Edge Research recently collaborated with the Robert Wood Johnson Foundation and GMMB on a multi-phase project exploring a “whole child” approach to learning. Edge conducted qualitative and quantitative research among parents, teachers, and school and district leaders to determine priorities and motivations to adopting healthy school programs. A full report and webinar are available at the Robert Wood Johnson website.
Read MoreSeptember, 2019
Edge Research partnered with Community Brands on a national survey of association members and professionals to understand their perspectives on key technology topics, including personalization, mobile capabilities, data analytics and more. We also examined gaps between members’ and professionals’ perceptions of association technology.
Read the Whitepaper Press ReleaseMay, 2019
Edge Vice President and Senior Research Analyst Gayle Vogel recently presented findings on Charitable Giving by the Generations with a Deep Dive into Millennial Attitudes and Values towards Historic Preservation at the American Alliance of Museums Conference. The presentation was part of the Committee on Audience Research and Evaluation & Public Relations and Marketing Network Breakfast.
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