NEWS
September, 2021 Edge recently worked with OneCause on a survey of over 1,000 social donors–those who give through fundraising We recently collaborated with Community Brands on their annual study among professional association members and staff, spotlighting the latest trends impacting associations.
November, 2021 We recently collaborated with Blackbaud Institute to better understand how giving has changed over the last 18 months, and what non-profit organizations should do moving forward to improve supporter engagement. The study can be found here: https://institute.blackbaud.com/tippingpoint/ Read press coverage of […]
June, 2021
Edge recently worked with OneCause on a survey of over 1,000 social donors–those who give through fundraising events, runs, walks, and rides, or online for challenges, occasions, or giving days. The study highlighted changes in who is giving and how much they give, what’s most important to donors when deciding to donate, and how virtual events compare to their in-person counterparts. While most donors are ready to get back to in-person, they value the convenience of virtual events, and many plan to engage with their organizations both in person and virtually moving forward.
Download the report
December, 2020
How will the Pandemic play a role in shaping the lives of Gen Z and Millennials? Edge Research recently joined Georgetown University’s Business for Impact AgingWell Hub in examining the Pandemic’s impact on young adults — from their personal outlook, delay of major life milestones, and the financial impact.
Edge Research designed and fielded the survey among 2,200 adult Gen Z (age 18-23) and Millennials (age 24-39) in July 2020. The survey uncovers and explores college students’ FOMO, fear of missing out, as their campus experiences are curtailed; Millennial parents feeling the strain more than their childless counterparts; and a disproportionate financial impact being felt by young women. How will these events be formative in shaping the collective attitudes and values of today’s young adults, and set them on their financial and career trajectories, as they come of age during the Pandemic? Read the full report:
Read MoreOctober, 2020
What is the ideal relationship between brand and strategic plan? How can taking an integrated approach make your organization more efficient, more effective, and more resilient following the COVID pandemic?
Springboard Partners and Edge Research work with nonprofits on their brands and strategic plans all the time – Springboard from a facilitation and development perspective, and Edge from a market research perspective. We surveyed more than 300 nonprofit leaders during June and July 2020 to assess their strengths and struggles. Despite investing massive amounts of time and effort, more than 70% are not confident that they have a clear, well-defined brand or a timely, relevant strategic plan. Many nonprofits in the field are missing a critical opportunity to use their core identity to create a stronger strategic plan, and ultimately, more impact on the issues they care about. Download the report to find out more about what we learned and what it means for your organization.
October, 2020
Edge Research, in partnership with The Goodman Center and several other leading nonprofits, is proud to announce the release of a new report, “Unmuted: What works, what doesn’t, and how we can all do better when working together online.”
Based on a survey of 4,405 people at nonprofits and foundations, colleges and universities, and government agencies, “Unmuted” examines the explosion of videoconferencing triggered by the pandemic and addresses the question: What’s really happening when working together face-to-face means screen-to-screen?
September, 2020
Results from a recent multi-phase Edge Research survey for the Afterschool Alliance highlight how afterschool programs have met urgent student and community needs during the COVID-19 pandemic. However, many afterschool and summer program providers feel they lack resources and clarity to plan for the future, and this inability to properly plan is only growing as the pandemic continues with no clear end in sight.
Wave 1 research explored the many challenges providers were facing in the spring, while also expressing optimism for the future. Wave 2 summer research among providers and parents suggests unequal access to quality aftershool programs where children with the most need face the greatest barriers to access. Parents see great value in afterschool and summer programs and believe they should receive more public funding.
Read More About Wave 1 Read More About Wave 2
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