NEWS
May, 2019
Edge Vice President and Senior Research Analyst Gayle Vogel recently presented findings on Charitable Giving by the Generations with a Deep Dive into Millennial Attitudes and Values towards Historic Preservation at the American Alliance of Museums Conference. The presentation was part of the Committee on Audience Research and Evaluation & Public Relations and Marketing Network Breakfast.
January, 2019
Edge recently partnered with the Muscular Dystrophy Association on a landmark study of patients and caregivers to identify key areas of concern.
Press Release
September, 2018
In the Fall of 2017, Yoga Alliance announced the launch of its Standards Review Project, a comprehensive and inclusive review of yoga teaching standards. One of many important data collection tools for this project includes a global survey conducted earlier this year. More than 12,000 yoga professionals and practitioners, members and non-members from more than 90 countries, provided their input on the aspects of yoga teaching standards that are most important and necessary to yoga teachers, teacher trainers, studio/school owners and managers, and practitioners. The survey now appears to be one of the largest surveys of yoga professionals and practitioners ever completed.
August, 2018
Data breaches and compromised customer PII are making headlines and causing headaches for businesses and consumers alike. As threats increase, enterprises must take the necessary steps to proactively and pre-emptively protect against these intrusions. Edge Research, in a study with SecureLink, sought to understand how enterprises perceive the risks that come with network and remote access, identify their top priorities in securing and locking down the network, and uncover how they balance access with security. With feedback from over 400 IT and security decision-makers, this report incorporates a unique perspective by looking at these issues from both the enterprise AND the third-party vendor perspective, giving a holistic view of the network security landscape.
June, 2018
Research shows that children’s social, emotional, cognitive, and academic development are deeply intertwined, like the strands of a rope, and come together to create successful adults. To help educators understand how parents feel and talk about the development of these skills in their children, and the role they see for schools and after-school settings, Edge collaborated with Learning Heroes on a series of 10 focus groups and a nationwide survey of more than 2,000 parents who have children in K-8 public schools. The study focused on the parents of elementary and middle school students because this is when parents are first likely to be introduced to these concepts by schools.
April, 2018
Edge recently conducted a study of “reactive donors” to explore how the current political and social climate impacts charitable donations. The study explores the phenomenon of reactive giving, who reactive givers are, and why they are giving across different generations and political affiliations.
April, 2018
Edge Research recently partnered with the Blackbaud Institute on The Next Generation of American Giving. Last published in 2013, this study reveals multichannel preferences and charitable habits of Millennials, Generation X, Baby Boomers, Matures, and includes a first look at the charitable perspective of up-and-coming Generation Z.
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