Dana Stanley has joined Edge from Greenfield Online, Inc. as Vice President, and Colleen McCulloch comes to Edge from GfK Custom Research, Inc. as Senior Research Analyst.  

Dana Stanley, Vice President

Dana leads new business development efforts for Edge, including sales, marketing and public relations.  A research professional for over 12 years, he has extensive experience in both the conduct and the sales and marketing of qualitative and quantitative research services.

Prior to Edge, Dana spent over five years at Greenfield Online, Inc. in business development.  Before Greenfield, Dana held research analyst positions at Market Facts, Inc.’s (now Synovate) McLean, Virginia office as well as the American Federation of State, County and Municipal Employees (AFSCME)’s headquarters in Washington, DC.   His research career began at Mellman-Lazarus-Lake, Inc. (now the Mellman Group) and Lake Research, Inc. (now Lake Snell Perry Mermin Inc.) 

Dana received a bachelor’s degree in Psychology from Bowdoin College in Brunswick, Maine, and he has taken graduate coursework at the Joint Program in Survey Methodology (JPSM) at the University of Maryland at College Park.   He was trained as a focus group moderator at RIVA Market Research in Bethesda, Maryland.

Colleen McCulloch, Senior Research Analyst

Throughout her tenure in public opinion research, Colleen has led projects for a wide variety of corporate, media and public affairs clients, including Capital One, The National Journal's "Hotline," The New York Post, The Miami Herald, St. Petersburg Times, Ladies Home Journal, Better Homes and Gardens, Partnership for Prevention, Independent Women's Forum, Small Business Survival Committee, Safeway, and Grocery Manufacturers of America. 

Prior to joining the Edge team, Colleen served as Senior Research Associate for GfK Custom Research Inc, where she was located on a client site full time, providing support for a large-scale corporate satisfaction and preference study.  She has also served as Director of Research at the polling company™, and worked for both the Marist Institute for Public Opinion and the Center for Survey Research and Analysis at the University of Connecticut. 

In addition to her client based work, she also is an adjunct professor of Survey Research Methods at York College in Queens.  Colleen received her Bachelor of Arts degree in Communications from Marist College, and a Masters Degree in Political Science with a concentration in Survey Research from The University of Connecticut.