Leave the stats and analysis to us. Working in partnership with you, we’ll get to know your world and your specific objectives, and then develop a tailored research approach. We provide partner-level attention throughout the process and deliver reports that tell a clear, actionable story and embolden your organization to make data-driven business decisions.
We help clients of all sizes uncover the insights needed to make their products and programs successful. Let us design the right approach for you.
Our services include:
IMMERSION: The more time we spend up front to understand your organization, your audience, and your business objectives, the more effectively we can serve you. Our “immersion sessions” can take on many forms, depending on your culture and needs. They can include several days of face-to-face meetings with key stakeholders or just a conference call to brainstorm and solidify the research plan.
QUALITATIVE RESEARCH: In this era of “Big Data,” watching and listening to your target audience has become more important than ever. Qualitative research humanizes and uncovers the “why” behind the numbers. Whether it is to inform messaging, gut check a potential new market, or understand a purchase decision, it is vital to watch and hear how targets think and feel in their own terms. Qualitative research has evolved tremendously in the last decade, and we believe in designing and activating the right methodology to maximize authenticity and insights. We offer a range of traditional and innovative methods tailored to the audience, question, and problem to solve.
QUANTITATIVE RESEARCH: From tracking your brand to developing targeted messages, from understanding your customer base to discovering new audiences, quantitative research brings your planning into focus. It offers scope and scale, telling you who and how many will respond to your brand, product, or cause. Utilizing a range of quantitative research tools — telephone or online surveys, driver analysis, and segmentation, to name a few — we will construct the study that is right for you. We will employ sophisticated survey design and analytical techniques to get underneath the data, uncovering insights on how your target audience thinks and feels, and how that impacts the bottom line. Our goal is to make meaningful connections between the data and your objectives, informing your business strategy in a way that all stakeholders in your organization can get behind.
POINT SESSIONS: How do you turn insights into action? We designed these sessions to help develop strategies that are on point, get to the point of activation, or identify the tipping point from the research. Given our intimate knowledge of the research findings and your business goals, we have a unique perspective and the facilitation skills necessary to lead your team through the immediate next steps that stem from completing the research process. Point sessions engage and empower participants and maximize the value of their time. Most importantly, they ensure that the research serves as a springboard for future efforts and that the team has a clear path to success at the session’s conclusion.
No matter where you are and where you want to go, we will help you develop the solutions you need to move forward.
You have had a fundamental influence on our strategic thinking and we now have a new appreciation for the two-way conversation we have with our audiences. I have been impressed with how quickly you've immersed yourselves in our culture and gotten up to speed on our challenges. Overall the research has been a very productive use of our dollars.
Amy DeMaria Senior Vice President, Communications
Cystic Fibrosis Foundation
I have worked with Edge Research for over 5 years, as a client at two very different companies. Throughout that time, they have always given me very personalized service — not only do I work directly with the top people at the firm, but I also get excellent staff support. They have been able to handle both the volume and complexity of work I need. They are experienced in a range of qualitative and quantitative methodologies, so they can meet my organization's diverse needs, and they always bring new ideas and approaches to the table.
Andy Hessabi Director Market Research
I have brought Edge in to conduct marketing research at each of the conservation organizations I have headed. Their out-of-the-box thinking challenges us to push beyond the conventional approaches so we can deeply understand our audiences and how to reach them. Their work has been a key piece of the foundation for some of my most important initiatives and programs.
Vikki Spruill President and CEO
Council of Foundations
From the price of a haircut in New Jersey, to the best company name in Germany to decision drivers for wire rope in China, we've collaborated on a wide range of research assignments with Edge. And the Edge team has always delivered insightful learning. Edge continues to be my go-to research partner for one simple reason: whenever I ask for help with a project, the response is always "sure... but first what's the client trying to figure out?" They always start with objectives and then they think about the optimal methodology. Never the other way around. The Edge approach ensures that we're always able to deliver on what the client really needs to know.
Karl Barnhart President
We are still basking in the great reviews of your research presentation, and are now kicking off this branding initiative with the support of the President and the Cabinet. We are so glad to have had the opportunity to work with you on such an important project for Holy Cross. Thank you for the care and attention, creativity, and intelligence you put into this work. It's been a pleasure and we look forward to more to come!
Ellen Ryder Chief Marketing and Communications Officer
College of the Holy Cross
I love working with the team at Edge. Their expertise, enthusiasm, and true partnership shine through with every research engagement. I’m always delighted by how well they listen, how creative they are in designing solutions, and how efficient they are in execution. They’ve earned my increasing respect and confidence in every interaction.
Rick Blake Vice President of Customer Insights
Edge Research literally helped us transform our fundraising from siloes into effective donor-centered, cross-channel strategies. Their research and insights served as the catalyst for our new engagement and message with our audiences – and we are already seeing tangible results. Plus, they are a ton of fun.
Marguerite Kirst Vice President, Marketing
Edge Research is the perfect partner if you want to take messaging research to the next level. They worked with us to find the right tools that would get us the insights we needed most about our audience, and when those tools didn't exist, they rolled up their sleeves with us and created new ones. I'd work with them again in a heartbeat.
Eric Antebi Senior Vice President
When the Meals On Wheels Association of America needed some true insight into its current brand and how to best define its brand messaging going forward, Edge's creative methodology and project plan (along with their reasonable pricing) landed them the job. However, it was in their implementation that they really shined. They are smart, quick, determined, and focused on getting to bottom line motivations. They worked hard up front to align themselves with our needs and masterfully unearthed insights and wove them into valuable understanding and direction. In the end, they far exceeded our expectations and I wholeheartedly recommend them to others.
Susan Waldman Chief Marketing and Communications Officer
Meals On Wheels Association of America
I’ve been using the Edge team as my go-to research partner for over a decade for a reason — we can always count on them to apply research rigor, elevate our thinking, and provide insights that are relevant and actionable while doing it cost-effectively and within tight timelines.
Olga Hewitt Group Research Manager, Consumer Tax Group