Posts Tagged "impact"

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BEHAVIORAL ECONOMICS AND SURVEY RESEARCH

By Jon Kulok on August 15, 2014

Thank You Qual Street

At Edge Research, we have been thinking about how best to incorporate behavioral economics into our studies for the last few months — and we are working on a product with a target launch date of December of this year. I had planned to write a primer on why this field matters to marketers, but I was recently pointed to an entry over at Qual Street and realized that they had kindly done the work for me. I highly recommend this to anyone interested in this field. (more…)

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