Posts Tagged "testing procedures"

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EMAIL MARKETING

By Jon Kulok on September 1, 2014

Edge/Vocus Study on Email Marketing

How and when some of our studies get picked up occasionally mystifies me. In 2013, we released a study with Vocus on email marketing. It generated a little buzz at the time. Well, according to my Google Alerts, it’s been written up again in the last few weeks. Bizjournal.com did a nice write-up here. While I would encourage everyone to read the entire piece, I’ve been thinking a lot about a sub-point in the study that just over half (51%) of users open emails on a Smartphone. (more…)

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I have worked with Edge Research for over 5 years, as a client at two very different companies. Throughout that time, they have always given me very personalized service — not only do I work directly with the top people at the firm, but I also get excellent staff support. They have been able to handle both the volume and complexity of work I need. They are experienced in a range of qualitative and quantitative methodologies, so they can meet my organization's diverse needs, and they always bring new ideas and approaches to the table.

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From the price of a haircut in New Jersey, to the best company name in Germany to decision drivers for wire rope in China, we've collaborated on a wide range of research assignments with Edge. And the Edge team has always delivered insightful learning. Edge continues to be my go-to research partner for one simple reason: whenever I ask for help with a project, the response is always "sure... but first what's the client trying to figure out?" They always start with objectives and then they think about the optimal methodology. Never the other way around. The Edge approach ensures that we're always able to deliver on what the client really needs to know.

Karl Barnhart President SkyBound

We are still basking in the great reviews of your research presentation, and are now kicking off this branding initiative with the support of the President and the Cabinet. We are so glad to have had the opportunity to work with you on such an important project for Holy Cross. Thank you for the care and attention, creativity, and intelligence you put into this work. It's been a pleasure and we look forward to more to come!

Ellen Ryder Chief Marketing and Communications Officer College of the Holy Cross

I love working with the team at Edge. Their expertise, enthusiasm, and true partnership shine through with every research engagement. I’m always delighted by how well they listen, how creative they are in designing solutions, and how efficient they are in execution. They’ve earned my increasing respect and confidence in every interaction.

Rick Blake Vice President of Customer Insights The Hartford

Edge Research literally helped us transform our fundraising from siloes into effective donor-centered, cross-channel strategies. Their research and insights served as the catalyst for our new engagement and message with our audiences – and we are already seeing tangible results. Plus, they are a ton of fun.

Marguerite Kirst Vice President, Marketing The USO

Edge Research is the perfect partner if you want to take messaging research to the next level. They worked with us to find the right tools that would get us the insights we needed most about our audience, and when those tools didn't exist, they rolled up their sleeves with us and created new ones. I'd work with them again in a heartbeat.

Eric Antebi Senior Vice President Fenton Communications

When the Meals On Wheels Association of America needed some true insight into its current brand and how to best define its brand messaging going forward, Edge's creative methodology and project plan (along with their reasonable pricing) landed them the job. However, it was in their implementation that they really shined. They are smart, quick, determined, and focused on getting to bottom line motivations. They worked hard up front to align themselves with our needs and masterfully unearthed insights and wove them into valuable understanding and direction. In the end, they far exceeded our expectations and I wholeheartedly recommend them to others.

Susan Waldman Chief Marketing and Communications OfficerMeals On Wheels Association of America

I’ve been using the Edge team as my go-to research partner for over a decade for a reason — we can always count on them to apply research rigor, elevate our thinking, and provide insights that are relevant and actionable while doing it cost-effectively and within tight timelines.

Olga Hewitt Group Research Manager, Consumer Tax Group Intuit, Inc.

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