Posts Tagged "testing procedures"

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EMAIL MARKETING

By Jon Kulok on September 1, 2014

Edge/Vocus Study on Email Marketing

How and when some of our studies get picked up occasionally mystifies me. In 2013, we released a study with Vocus on email marketing. It generated a little buzz at the time. Well, according to my Google Alerts, it’s been written up again in the last few weeks. Bizjournal.com did a nice write-up here. While I would encourage everyone to read the entire piece, I’ve been thinking a lot about a sub-point in the study that just over half (51%) of users open emails on a Smartphone. (more…)

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