-
Jon Kulok
Principal
Kulok@edgeresearch.com
A co-founder and Principal of Edge Research, Kulok has spent over 20 years in the survey research field developing strategic quantitative and qualitative research
. . .
for clients in the corporate, political and non-profit sectors. Jon has developed, executed and analyzed strategic market research studies for such diverse companies as Citrix Systems, California Dental Association, Sprint/Nextel, and ESPN.com. Whether working on a branding study for global corporation, a usability test for a start-up, or measuring loyalty and predicting retention for a membership association, Jon brings a combination of industry experience, statistical know-how, and business-savvy to each job. Many clients continue to seek him out for advice long after their studies are completed.
Jon began his marketing research career at Peter Hart Associates, followed by almost a decade as an analyst for The Mellman Group. He founded Edge Research in 1997 because he was interested in using new methodologies to get better information to clients faster and for less money.
Over the last few years, Jon has served on the board of two start-up technology companies, Viral Media Productions and CimSuite. An avid sports fan, Jon started playing fantasy baseball during the Reagan years, and now gets his thrills cheering on his children Sydney and Will on the soccer and baseball fields. Read Less
Read More
-
Pam Loeb
Principal
Loeb@edgeresearch.com
Pam Loeb is a Principal and member of Edge Research's senior management team. An expert in qualitative research and a seasoned, dynamic moderator, Pam has
. . .
designed, executed and analyzed custom market research studies for diverse organizations such as Sprint, AARP, California Dental Association, Network Solutions, USATODAY.com, and St. Jude Children's Research Hospital. She works with large and small corporations on branding, positioning, new product development, and user experience testing; but is also passionate about helping non-profits with their unique challenges - donor development and retention, public education, and advocacy efforts.
Prior to joining Edge Research, Pam was Executive Director of The Mellman Group, where she managed both client projects and the firm's business operations. Pam began her marketing research career at GreenbergLake: The Analysis Group, which provided research and strategy to political candidates and non-profit organizations. She is a RIVA-trained moderator, and a member of the Qualitative Research Consultant's Association (QRCA). She has also worked closely with the Marketing Research Association (MRA) and QRCA surveying members on emerging research trends. Pam and her family live in Baltimore, MD, where she is involved in a variety of civic organizations, including the Enoch Pratt Free Library, the Contemporary Museum, and Friends School of Baltimore. Read Less
Read More
-
Lisa Dropkin
Principal
Dropkin@edgeresearch.com
Lisa, a Principal at Edge Research, works with a diverse array of clients, from Fortune 1000 companies like Intuit (makers of Quicken and TurboTax) to progressive
. . .
non-profits. She takes the best research practices in branding, marketing, packaging and product development from her clients in the business sector and leverages them for her issue advocacy and membership development work with non-profit organizations. Over the years she has conducted research for a host of conservation organizations (The Ocean Conservancy, Monterey Bay Aquarium, Environmental Defense Fund, and World Wildlife Fund, to name a few), and is often sought out to speak on trends in sustainability and conservation.
Prior to joining Edge Research, she served as research director for SeaWeb, an innovative non-profit specializing in ocean conservation communication. Previously she spent seven years (her last year as Vice-President) at the Mellman Group, a national public opinion research and campaign strategy firm. Lisa has a B.A in Political Communications from the George Washington University in Washington, DC. She is Chair of the board of the Green Media Toolshed, an application service provider supporting media communications for environmental organizations. Professional memberships include the Council of American Survey Research Organizations, the Marketing Research Association and the Qualitative Research Consultants Association. Lisa lives in Arlington, VA with her husband and two daughters. Read Less
Read More
-
Gayle Vogel
Vice President
Vogel@edgeresearch.com
Gayle Vogel has more than ten years of experience designing, executing, and analyzing research results for clients in many industries including telecommunications, Internet,
. . .
new media, and financial services. She has worked with Time Warner Cable, Comcast, Sprint, Boost Mobile, The Hartford, and USATODAY.com. Gayle says, "One of the most fascinating things about my job is learning my client's specific business and marketing challenges, and designing and interpreting the research in that context."
Gayle's strengths are in quantitative research design, survey development, and data analysis. She is skilled at interpreting research results to strategically address client's business objectives, ranging from measuring customer satisfaction and retention, tracking the effectiveness of advertising and marketing campaigns, and optimizing product features and pricing for new and existing products. Gayle can take a huge data set - of multiple countries, several audiences, and/or complicated statistical techniques - and put it in terms that non-researchers can understand. Also experienced in qualitative research, Gayle has conducted countless in-depth interviews and focus groups. She has completed moderator training coursework with RIVA Market Research.
Prior to joining Edge Research, Gayle was Senior Consultant with The Strategis Group, a telecommunications research group serving the broadband, wireless, cable, satellite, competitive telephony, and Internet industries. She laid the foundation of her career as a researcher with Opinion Research Corporation in Princeton, NJ. Read Less
Read More
-
Sarah Rodgers
Senior Research Analyst
Sullivan@edgeresearch.com
Sarah Rodgers is a Senior Analyst with Edge Research and has over eight years of experience in research design and analysis. Sarah works with a wide variety of
. . .
corporate and non-profit clients across a range of industries, including financial services, telecommunications, consumer goods, retail, health care, environment and education. Sarah is a well-rounded team player who has placed equal emphasis on qualitative and quantitative methodologies throughout her career. Sarah has extensive experience in survey design, implementation and analysis, and is also a skilled focus group moderator and in-depth interviewer.
Sarah has been a proud member of the Edge Research team for over seven years. Prior to joining Edge, Sarah was a research assistant at the American Academy of Physician Assistants. Sarah graduated from the College of William and Mary with a Bachelor of Arts degree in Economics. Her professional affiliations include membership in the Qualitative Research Consultants Association (QRCA), as well as course work at RIVA Market Research. She lives in Arlington, VA with her husband Brian. Read Less
Read More
-
Colleen McCulloch-Learch
Senior Research Analyst
McCulloch@edgeresearch.com
A Senior Analyst at Edge Research, Colleen has over a decade of experience in survey research design, execution and analysis for clients in the corporate, nonprofit,
. . .
media and public affairs sectors. These include California Dental Association, Helzberg Diamonds, International Fund for Animal Welfare, Fox News.com, ESPN.com, St. Jude Children's Research Hospital, US Foodservice, and various communications and strategy firms. Colleen loves a challenge - and is often the go-to project director on complicated multi-audience and multi-country studies. In addition to her client based work, she also is an adjunct professor of Survey Research Methods at York College in Queens.
Prior to joining the Edge team, Colleen served as Senior Research Associate for GfK Custom Research Inc, where she was located on a client site full time, providing support for a large-scale corporate satisfaction and preference study for Capital One. She was also the Director of Research at the polling company™, which provides public opinion research to political candidates, non-profit organizations, and corporations. Colleen has worked for both the Marist Institute for Public Opinion and the Center for Survey Research and Analysis at the University of Connecticut. Colleen currently holds memberships in the American Marketing Association (AMA) and the Qualitative Research Consultants Association (QRCA). She has undergone professional focus group training at the RIVA Institute in Maryland. Colleen is also a committed and active volunteer with the Lost Dog and Cat Rescue Foundation in Northern VA and her alumni association. She lives in McLean, VA with her husband, and two dogs. Read Less
Read More
-
Mildred Moreno
Senior Research Analyst
Moreno@edgeresearch.com
Mildred Moreno is a Senior Research Analyst with Edge Research; her professional experience spans a decade in primary research design, analysis and competitive intelligence gathering specializing in the media
. . .
, telecommunications, ecommerce, advertising and technology sectors. With Edge Research, her clients have included a diverse group in the corporate and non-profit segments including Nextel International, American Century Investments, Hair Cuttery, Catholic Charities USA and the National World War II Museum.
As a focus group moderator and in-depth interviewer, Mildred brings a practiced approach to conducting discussions among a wide range of audience groups and topics. Her philosophy threaded in every project she leads is based not just on providing a scientific method to data collection and extracting meaningful data but weaving and molding information and recommendations into the fabric of the organizational structure, proficiencies, operations and culture. Moderating in both English and Spanish in the U.S. and in Latin America has expanded the global reach of Edge Research and its client potential. She is skilled at conducting studies to extract audience insights to enhance and refine messaging and marketing on a targeted basis. Incorporating advanced analytical techniques, Mildred brings these tools to bear in determining the confluence of factors that lead to decision making.
Prior to joining Edge Research, Mildred served as Manager of Market Research and Analysis for the Bureau of National Affairs, where she developed, structured and managed the Research and Analysis team to bring about improved corporate profitability and market penetration. She also served as a Market Research Manager with AWS Convergence Technologies and as a Senior Marketing Research Analyst with USATODAY.com and MCI World Com.
Raised in the Washington, DC area, Mildred received her Bachelor's degree in Business Management in Marketing and International Business from the University of Maryland at College Park. She is currently an MBA candidate at Johns Hopkins University. Read Less
Read More
-
Avery Walstad
Field Director
Walstad@edgeresearch.com
Avery Walstad is the Field Director and a Research Analyst with Edge Research. Avery has extensive experience in field management and data acquisition
. . .
, and came to Edge in July of 2007 to define and standardize operations for a Field Department which did not yet formally exist. In addition to managing the Field Department at Edge, Avery also performs analytical functions such as questionnaire design, data analysis and report writing.
Avery graduated from Ithaca College in 2004 with a B.A. in Sociology. She became interested in survey research during her junior year when conducting and analyzing a 2-semester long social research study. Subsequently, she further developed this interest by becoming a teaching assistant for a Research Methods course. Upon graduating in 2004, Avery worked for two market research firms in Princeton, NJ before coming to Edge. Her professional affiliations include membership in the Marketing Research Association (MRA), and she is also certified as a Professional Researcher at the practitioner level by the MRA. She lives in Washington, DC. Read Less
Read More
-
Lewis Perez
Online Research Manager
Perez@edgeresearch.com
Lewis came to Edge Research in 2008 to oversee the implementation of SPSS Dimensions survey software - the gold standard for the survey research industry. Lewis
. . .
brought with him almost a decade of experience in online project management, programming and data processing, and quickly revolutionized the company's survey programming, tabling, and quality control processes. As Senior Programmer, Lewis oversees all aspects of survey programming and data processing at Edge, and manages a team of other programmers.
Lewis came to Edge from GFK Custom Research North America/NOP World United Business Media where he was the Lead Programmer on more than 350 global projects. Before that he was a Programmer at Cozint Interactive. Lewis lives in Miami, FL with his wife and son. Read Less
Read More
-
Sarah Hughes
Research Analyst
Hughes@edgeresearch.com
Sarah came to Edge in 2006 with a background in biology. After earning a Bachelor's degree in psychobiology from Swarthmore College, she gained work experience at
. . .
the National Institutes of Health doing lab research. Her desire to use her research skills in a new field brought her to Edge. She describes her role as a "behind the scenes" person and enjoys being involved with many different aspects of projects from start to finish, including programming surveys and data analysis.
Sarah's interests outside of work include swimming, reading, drawing and photography. She lives in New York City. Read Less
Read More
-
Ryan McGibony
Research Analyst
McGibony@edgeresearch.com
Since starting at Edge in 2007, Ryan has spent time analyzing data, writing quantitative and qualitative reports, and programming studies. He currently focuses on data
. . .
management and quantitative analysis, and is the go-to person on segmentation and regression analysis. Always interested in furthering his professional development, he has taken courses through the American Marketing Association's Applied Research Methods and CASRO's Project Director Training.
Ryan's favorite part of working in research is learning about the motivation behind people's behavior. He became interested in marketing research while earning his Bachelor of Science in Business Administration from the University of Richmond. After graduating in 2004, he worked in social services and education before coming to Edge. Ryan lives in Washington, DC with his wife Katie and enjoys playing Ultimate Frisbee. Read Less
Read More
-
Karin Chrisville
Research Associate
Chrisville@edgeresearch.com
Karin joined the Edge team in February 2008, and quickly became an integral part of the team - working on everything from data analysis, to field management
. . .
, to programming, to office administration. Karin first became interested in the field of survey research while working for the Marist Institute for Public Opinion in Poughkeepsie, NY. With a Bachelor's degree from Marist College in political science and international studies, Karin particularly enjoys working on international projects.
Karin is currently pursuing her Master's degree at the School of International Service at American University in Washington D.C. Karin lives in Arlington, Virginia and enjoys reading, attending dance classes, and traveling to new places. Read Less
Read More